6 Ways of Increase Sales by Your Pharmacy Display
Most of the time people know what they need to buy before entering a pharmacy or drugstore. So one of the best ways to get customers in your store is to utilize the power of your pharmacy display. In this article, we take a closer look at the locations the display solutions can conquer.
Table of Contents
Arrange Your Store Logically
Make Your Pharmacy Shelving Attractive
Act Before They Ask
Pay Attention To The Product Display Height
Update Regularly Your Retail Display
The Best Tips for Your Pharmacy
Arrange Your Store Logically
Divide your store into clear zones and arrange products in an order that relates to each other—for example, a thermometer near the antipyretics and anti-inflammatories.
There’s nothing worse than a disorganized, cluttered display. Making sure that your shelving is able to display products in an organized fashion will help customers more easily find the products they’re searching for in an approachable way.
Make Your Pharmacy Shelving Attractive
Posters, leaflets, brochures, banners, shelf-talkers... All these colorful and eye-catching tools and decorations on your shelving will make your customers slow down to browse rather than just walk by. By placing something different in the middle of an aisle or on a gondola end, customers can be distracted into stopping and hopefully becoming retail shoppers.
Act Before They Ask
You have set some signs directing customers where to find products, right?
Nowadays shoppers have a short attention span, they may be happy to spend an hour wandering the aisles in the supermarket but they only want to spend five minutes in the pharmacy. So if they can’t find what they’re looking for quickly, they will give up and head off to someplace else
Pay Attention To The Product Display Height
The height at which you display your products affects regardless of whether clients will think about them. As a rule of thumb, you might want to position your less profitable items towards the base and top of your display shelving. This implies you've left space for your profitable stock at eye-gazing height.
You can even consider the psychological conditions of different people to make the display strategies, For instance, you can put anything child-alluring on the bottom shelves where kids will easily see them go for such products.
Update Regularly Your Retail Display
If the experience of a patient and customer is improved, they’ll return again and again. This is a proven concept. Your pharmacy might only need a few cosmetic changes. If customers see the same signage every time they pass your business, they'll start to tune it out. Make your retail environment fresh and give your regular customers a new shopping experience.
The Best Tips for Your Pharmacy
Fixtures can make or break a display, which is why it’s important to make them as visually pleasing as possible. It’s important to choose shelving that features the merchandise rather than serves as a backdrop. At Heda Shelves, we design a wide range of display shelving series for retail businesses and have various store display cases for your reference. Now take your next step and determine the best solution for your space.