Sidekick Display And Endcap Display-Which Is Better For Your Retail Store

In today's highly competitive retail landscape, it is important for companies to find innovative ways to attract and retain customers. One effective strategy is to use in-store displays that showcase products in a visually appealing and attention-grabbing way. Sidekick displays and endcap displays are two popular and effective ways for companies to promote their products and increase sales.

Table of Contents
What is the Endcap Display
Feature of the Endcap Display
Size and Visibility
Versatility
What is the Sidekick Display
Feature of the Sidekick Display
Flexibility
Low Cost
Difference between the Endcap Display and Sidekick Display
Size and Location
Visibility

 


What is the Endcap Display

Endcap displays are a kind of larger displays located at the end of an aisle or at the front of a store. They are designed to showcase products that are related to the category of products sold in that aisle or section of the store. The goal is to capture the attention of customers as they walk by and draw them into the aisle or section to browse the products.

Endcap displays come in many different shapes and sizes, and can be made of a variety of materials such as metal, wood, or plastic. They can be free-standing or attached to existing fixtures. The design of an endcap display often incorporates bold colors, eye-catching graphics, and lighting to make it stand out from the surrounding merchandise.

Endcap displays are typically used to promote new or seasonal items, highlight popular products, or encourage impulse purchases. They are often strategically placed at the end of an aisle, where they can be easily seen by shoppers as they walk by. The products featured in an endcap display are often complementary to the products sold in the aisle or section where the display is located. For example, an endcap display in the cereal aisle might showcase different types of milk, or a display in the beauty aisle might showcase makeup products.

Feature of the Endcap display

Size and Visibility

Endcap displays are often larger than other types of displays, making them highly visible and eye-catching. This makes them an effective tool for retailers to promote specific products or categories of products.

Versatility

Endcap displays can be easily changed and updated to reflect new products or promotions. They can also be customized to fit the specific needs of a particular retailer or marketing campaign.

What is the Sidekick Display

Sidekick displays are a kind of small display that is attached to the side of a larger fixture, such as a shelf or an endcap, in a retail store. These displays are designed to showcase a specific product or promotion and are typically used in high-traffic areas of the store, such as near the checkout or at the end of an aisle. The goal is to attract the attention of customers and encourage impulse purchases.

Sidekick displays come in a variety of shapes and sizes, from simple cardboard cutouts to more elaborate designs with integrated lighting or digital screens. They can be used to highlight a single product or a group of related products. For example, a sidekick display might feature a new product launch or a special promotion, such as a buy-one-get-one-free offer.

 
Feature of the Sidekick Display

Flexibility

Sidekick Displays can be easily moved around the store to different locations, depending on the store's layout or the current marketing campaign. They are also relatively easy to install, requiring only a hook or other attachment point on the larger fixture.

Low Cost

Sidekick Displays are typically less expensive than larger displays, such as endcap displays, and can be produced in large quantities to promote multiple products or promotions simultaneously.

Difference between the Endcap display and Sidekick Display

Size and Location

A sidekick display is a small display that hangs from the side of a larger fixture, such as a shelf or an endcap, while an endcap display is a larger display located at the end of an aisle or at the front of a store.

Sidekick displays are typically used to showcase a specific product or promotion in high-traffic areas of the store, such as near the checkout or at the end of an aisle.

They are often designed to encourage impulse purchases and can be easily moved to different locations around the store. Sidekick displays are usually smaller and less expensive than endcap displays and can be produced in large quantities to promote multiple products or promotions simultaneously.

Endcap displays, on the other hand, are larger and more prominent displays that are strategically placed at the end of an aisle or at the front of a store.

They are often used to promote new or seasonal items, highlight popular products, or encourage impulse purchases. Endcap displays are typically custom designed to fit the specific needs of a particular retailer or marketing campaign and are more expensive than sidekick displays.

Visibility

Endcap displays are often larger and more visually striking than sidekick displays, making them more likely to catch the attention of shoppers as they walk by. This makes them an effective tool for retailers to promote specific products or categories of products. Sidekick displays, on the other hand, are smaller and less visible, but can still be effective in promoting a particular product or promotion to customers who are already in the vicinity.

While both sidekick and endcap displays serve as effective tools for promoting products and increasing sales, they differ in size, location, visibility, and cost. Retailers must carefully consider their marketing objectives and budget when deciding which type of display to use. With more than 20 years of manufacturing experience, Heda Shelves will provide you with professional consultations and custom services according to your needs and retail environment.